-
Political Campaign Marketing for the 21st Century
Defined by David L. Swanson and Dan Nimmo, the term political communication means, “the strategic use of communication to influence public knowledge, beliefs, and action on political matters.” What does marketing have in common with running a political campaign? The answer to that question may be simpler than you think. Both political campaigning and marketing…
-
Learn How to Market Your Next Political Campaign
Both Robert E. Denton and Gary C. Woodward, who have been two important contributors to the field of political science, described political communication as the ways and intentions or message senders to influence the political environment. It can be an exciting and intense experience for an individual to undertake, but it is important to ensure…