As of Nov. 2012, 12% of people stated that they got their political news from social media. Since 2008 the number of people who say they maintain social media profiles doubled to 69%. What do these two facts mean to estrategias de campañas electorates?
Effective estrategias de campañas electorales must include marketing skills that are developed for new and social media. In order for people to learn, understand, and act on information they first but be able to receive it. This means, get information to the public by whichever media they are using. As social media and internet use grow, a true opportunity is developing that can help even the playing field of big versus small candidates, or allow incumbents to steam roll the opposition. The beauty of new media politics marketing is that since there are fewer costs it is largely up to your strategy.
The political environment in marketing can be transferred to the public sector of politics and political campaigning easily. Political marketing can be likened to any other marketing campaign, in that the goal of marketing campaigns is to spread awareness, and get people activated and talking. Estrategias de campañas electorales begin here, with plans to develop the presence of a political idea or politician in the public market and constituency by constituency.
It is important to note that not all political campaigns use estrategias de campañas electorales as you may think of them. One of the most popular strategies right now is the use of social media and the internet.
Even newsletter emails can significantly help keep people activated. Delivering content via newsletter emails can keep constituents informed – knowing what the opposition is doing and how you must react – and ready to work for your cause. The most important aspect of winning political campaigns is to controlling the delivery of information. This means branching out to use new and social media. By controlling the delivery of information on these platforms and through the traditional means of campaign development branding politico becomes easy. Branding successfully means taking more into account than a politician’s words. The entire image of the campaign makes up the campaign brand.
They key to successful political branding in this Y generation of politics is to know how to use media and develop content based on which medium will be used. By knowing that trade craft you can bring your value to a political campaign to greater levels and see the success of your work result in an electoral win.
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