According to statistics from Pew Internet, 58% of people have used the internet to research a specific product or service. And, considering the fact that, by 2016, Americans alone will spend more than $325 billion online, according to Forrester Research, businesses will have to develop strong web presences in order to attract new customers. As a result, the overall marketing landscape is changing, no matter what industry a business might be in. Even veterinarian websites are vital for owners and managers who are looking to boost visibility and expand.
Perhaps the most important feature of developing a website is that doing so provides businesses with a canvas for setting themselves apart from the competition. The information presented on a website could include a number of different things, including hours, location, contact information, services, and pricing and payment options, but can always be used by businesses looking to distinguish themselves. And, since nearly a quarter of people who buy goods or services online have posted comments or reviews, a good website can be used to provide a place for that. This could go a long way towards building a more trustworthy brand.
Another important aspect of websites is that they are a vital part of search engine optimization campaigns. Some 93% of all online experiences begin with a trip to a search engine to find the best vet anywhere and other things. This means that businesses looking to grow will want to focus some of their marketing efforts on earning higher ratings and build websites that are updated regularly with SEO content. In the past, SEO has been proven as a successful marketing technique because internet search has a $22 ROI for every dollar spent.
For the most part, business owners and managers have an expertise in something other than web design and development. Because of that, it can be difficult for them to build a great website that serves as the anchor for their online marketing program. If that is the case, then hiring web design professionals can be a worthwhile investment. They have the experience and training to be able to understand what a business wants and provide a website that will help them accomplish their goals.
Much of the strength of the internet is derived from the fact that it allows people to be as creative as they want to me. This means that businesses could have a professional website that is clean, simple, and easy to read, or one that features big bold colors and graphics. Whatever the case may be, a great website is vital for establishing a better brand online.