To be an effective SEO reseller, the programs for SEO that you purchase should always be able to cover as much ground as possible. Even if you decide to focus part of your business on a niche market, you should never fully shut your programs for SEO out to a broader audience because if you do, you could be missing out on some serious business. SEO is a concept that can benefit just about any business with a website and even some that do not have one as search engines can pick up other feelers from directory profiles and social media pages. This means that if you want your reseller business to be strong and competitive, you will need some better programs for SEO that can reach a wide audience.
To get such SEO reseller programs, you will have to get in touch with your private label company and let them know what you are thinking. A private label company may only be designing a basic SEO reseller program for you because they have not gotten any input from you yet and therefore do not know any better. However, you can count on most being happy to accommodate you with any specialty needs, especially if it gives you the opportunity to being them more business. If you have a gut feeling or hunch about a particular program that you would like to try, you should give it a shot. It might prove to be more lucrative than you think.