The first postcard printing occurred in the United States in 1893. These customized postcards were created to advertise the World’s Columbian Exposition in Chicago. Since then business postcards have come a very long way. This can be seen in dletiology, which means postcard collecting.

Today studies have been done to show that direct mail postcards are actually quite effective. One global research agency, Millward Brown, said that these direct mail postcards actually deeply imprint upon the viewer’s brain. Other surveys have shown that this is even true of people between the ages of 18 and 34. While you’d think that they would prefer to receive advertising online, they actually state that they prefer direct mail postcards instead.

Clearly you can see that direct mail marketing really isn’t as outdated as you may have thought. This is why custom postcard printing. Businesses really are standing up and taking notice that people really do pay attention to this type of advertising. As such, real estate postcards and other such postcards aren’t a thing of the past. Instead, they’re bound to be around for quite some time to come.