In most of today’s industries, it’s very important for businesses to feature a well designed website that performs efficiently. For example, a website must maintain absolute consistency and clarity in terms of brand message to maintain credibility. Additionally, the site’s web pages must load quickly in order to keep the visitors of the site from wandering to a different domain, and with mobile devices, a website that loads quickly be any more important. About 60% of web users claim that they expect a website to load on their mobile device in three seconds or under.
According to data compiled by Compuware, 77% of the top companies across multiple industries have mobile page load times of over five seconds. This statistic is alarming, considering that the attention-span of the average web-user is just under 4 seconds. If 77% of the top companies have websites that aren’t loading to the expectations of the average web-user, how quickly is your website performing? It is cases like these that allow for a website grader to be extremely valuable.
A website grade can either be received by automated online software, or received through a manual review by a web-development or online marketing professional. Most website grading and analysis consist of reviewing important factors such as load time, design features, functionality capabilities and even SEO website analysis, which involves optimizing the on-site content for search engine ranking purposes.
A free website grader can be utilized online, too. Sometimes you can even consult with a online marketing or web-development firm by having them analyze and evaluate your website for free, often known as a “freemium.” A “freemium” business model is one in which a company provides a basic service for free (like a website evaluation), with premium options for those who want additional value or an ad-less experience. In April of 2013, upcity.com published a guide that featured a list of the top 25 free website grader tools. If you’re looking for an in-depth analysis of the current performance and design of your website, any of the 25 on that list will provide you with the necessary information for improving your online presence.